3.10.2009

TypeFace Tuesday :: The Prequel

. 3.10.2009

The third and final film post that ties it all together. Most of you have probably already seen or at least heard of Helvetica [the film]. If not, here you go!

Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which recently celebrated its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives.



The History of Helvetica [the font]:
Helvetica was developed by Max Miedinger with Ed√ľard Hoffmann in 1957 for the Haas Type Foundry in M√ľnchenstein, Switzerland. In the late 1950s, the European design world saw a revival of older sans-serif typefaces such as the German face Akzidenz Grotesk. Haas' director Hoffmann commissioned Miedinger, a former employee and freelance designer, to draw an updated sans-serif typeface to add to their line. The result was called Neue Haas Grotesk, but its name was later changed to Helvetica, derived from
Helvetia, the Latin name for Switzerland, when Haas' German parent companies Stempel and Linotype began marketing the font internationally in 1961.

Introduced amidst a wave of popularity of Swiss design, and fueled by advertising agencies selling this new design style to their clients, Helvetica quickly appeared in corporate logos, signage for transportation systems, fine art prints, and myriad other uses worldwide. Inclusion of the font in home computer systems such as the Apple Macintosh in 1984 only further cemented its ubiquity.

A few more clips to whet the appetite:





For more info about the film, go to www.helveticafilm.com.

1 Remarks:

Darrah said...

Whoa, this is pretty interesting! What a great find!

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