Objectified: A Documentary Film by Gary Hustwit

I'm pretty excited about the new Gary Hustwit documentary, Objectified. I think you should be too.

Here's the trailer:



Objectified is a feature-length independent documentary about industrial design. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability. It’s about our relationship to mass-produced objects and, by extension, the people who design them.

via 2modern design talk